Are you looking to start a lash business but don’t know where to start?
Maybe you have been planning a lash business for a while and want to know if you have everything you need?
Or are you curious and want to know more?
Whatever the question is that brought you here today, we have the answer for you!
We know how challenging starting a business can be.
There are so many different factors to be considered and plans to put in place that you can find yourself overwhelmed and stressed before you have even begun.
And a lash business is no different! The last thing people want is poor quality lashes or ones that fall out! So what can you do?
Well, you can stick with us!
Today, we are here with a complete guide that will walk you through starting a business to ensure that yours runs smoothly and the lashes you use stay put for weeks!
Just keep reading to find out more.
How To Start A Lash Business
Let’s dive straight into it! Starting a new business is always challenging, but we are here to help! We have an overview that you can follow to help you set off on your lash business adventure.
Now, every business is different, so there might be some extra steps that you need to do, but this guide should help you get started.
Get Your Qualifications
Your first step is to get the qualifications that you need to be a trained lash technician.
You can access courses easily and training can take a few weeks or days if you opt for an intense course.
You might also want to take some business classes to help deepen your understanding of how running a business works.
Create A Business Name/Brand
Next, you will want to come up with a unique and exciting name that will attract customers to your brand.
Take a look at what other lash businesses are called to give you a better idea of the market.
You will also want to register the brand name to prevent it from being used by other brands or companies.
You will also want to create a logo that can be featured on business cards, social media, and your website. These can be made easily online.
Who Is Your Target?
You will also want to know who your target audience is.
Who are you aiming to serve? Answering this question will help you hone your business and make it appealing to these people.
When deciding who your target audience is, you will also want to look at other businesses in your area.
Who is your competition? What are they doing? What could you do that would set you apart and make your business stand out? Keep these questions in your mind as you move forward with your business.
Make A Business Plan
Your business plan will help you secure loans, and investors, and keep you on track, so be sure to carve out time to do this well!
A business plan should include a description of the lash business and the service it will provide, financial projections, a description for your target audience, and a general marketing plan.
Choose A Business Entity
Now you need to consider how you are structuring your business.
Are you the sole owner? If you have investors, how much of a role are they playing? Knowing this will help you determine what your business entity will be.
Most lash businesses are a sole proprietorship or LLC, depending on who is liable.
Set Up A Bank Account
You will want a business bank account for your lash business. You can set this up at your current bank, or with a new bank of your choosing.
Be sure to look at the different features offered to you including interest rates and any charges.
Get Your Fees In Order
Check what licenses and permits you need for your business to legally operate.
There might be fees attached to these, so be sure you check this out too. The more you know before you part with your cash, the better!
As part of this, you will also want to set your budget.
A loose budget might have been created in your business plan, but now it’s time to sit down, get serious and whap the calculator out! You need to make sure this business is viable.
Find Your Location
Next, you want a location for your lash business. Are you converting a spare bedroom, renting a space, or buying somewhere?
Consider what will be best for your budget and try to find somewhere that is easy for people to access, you don’t want to lose business due to poor parking or steep steps!
Once you have a location, be sure to take out insurance! You want to ensure that your business is covered should the worst happen.
Buy Your Equipment
For a lash business to be successful, you need to have the correct equipment. Along with the basic office equipment, you will need the following:
- Lash bed or reclining chair
- Sanitary covers and linens for your lash bed
- Comfortable chairs for your staff
- Storage and shelves
- Lash carts
- A sink and sterilization area
Some of this equipment can be pretty pricey, so be sure to have a good look online to find the right prices for you!
Set Your Prices
Before launching, you will need to set your prices and create a menu where customers can see what you offer and how much it will cost.
Use your budget here to help you work out how you should price your services if needed.
You will also want to consider the running costs of your business and set your prices in a way to market yourself correctly and make a profit.
Create A Website
Now the time has come to create a website for your business. Here you will want to advertise your services.
Use a professional or business email too and be sure to include your contact information and location so that customers can find you easily!
There are lots of free website building services you can use.
Before you can open the doors to your business, there are a few final things you need to do.
You need to choose a booking system that you and customers can use to schedule appointments.
You will also want to invest in point of sale software that will allow you to take payments.
There are lots of different options out there, so be sure to do your research to find an affordable option that works best for you!
Finally, you will want to market your business. Spread the word through social media and word of mouth to drum up some customers before you have even opened your doors!
Doing so will ensure you get some initial customers and make it easier for potential customers to learn about you.
Once this is done, you can launch your business!
And there you have it, how you can start your lash business today!
We know that some of the points might seem a little simple, but by using this guide, you can ensure that you don’t miss anything out and have a successful business!
Remember to seek financial help and advice where needed to help your business flourish and become successful!
If you enjoyed this article, you might enjoy our post on ‘How To Start An Airbnb Business Without Owning A House‘.